/* Altiora GTM — styles */

@font-face {
  font-family: "Instrument Serif";
  src: url("/assets/fonts/instrument-serif-latin-400-normal.woff2") format("woff2");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}
@font-face {
  font-family: "Instrument Serif";
  src: url("/assets/fonts/instrument-serif-latin-400-italic.woff2") format("woff2");
  font-weight: 400;
  font-style: italic;
  font-display: swap;
}
@font-face {
  font-family: "Montserrat";
  src: url("/assets/fonts/montserrat-latin-wght-normal.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}

:root {
  --bg: #f1ece6;
  --bg-alt: #e9e3db;
  --ink: #0e0e0e;
  --ink-2: #3d3a36;
  --muted: #6b665f;
  --rule: #0e0e0e;
  --rule-soft: #cfc7bc;
  --serif: "Instrument Serif", "Times New Roman", serif;
  --sans: "Montserrat", system-ui, -apple-system, "Segoe UI", sans-serif;
  --wrap: 1120px;
  --gutter: clamp(16px, 4vw, 40px);
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: 80px; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img, svg, iframe { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, p, ul, ol { margin: 0; }
ul, ol { padding: 0; list-style: none; }

.sprite { position: absolute; width: 0; height: 0; overflow: hidden; }
.sr-only {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip {
  position: absolute; left: 16px; top: -60px; z-index: 100;
  background: var(--ink); color: var(--bg); padding: 10px 16px; text-decoration: none;
}
.skip:focus { top: 12px; }

:focus-visible { outline: 2px solid var(--ink); outline-offset: 3px; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- Type ---------- */
.eyebrow, .label {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}
.eyebrow { color: var(--ink-2); font-weight: 600; margin-bottom: 28px; }
.label { margin-bottom: 18px; }
.label-sub { margin-top: 64px; }

.display {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(40px, 10.4vw, 112px);
  line-height: 0.98;
  letter-spacing: -0.02em;
}
.display em, .section-title em, .display-sm em { font-style: italic; }

.display-sm {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(36px, 5vw, 56px);
  line-height: 1.05;
  letter-spacing: -0.01em;
}

.section-title {
  font-family: var(--serif);
  font-size: clamp(32px, 4.4vw, 52px);
  line-height: 1.08;
  letter-spacing: -0.01em;
  max-width: 22ch;
}

.lede {
  font-size: clamp(18px, 1.6vw, 21px);
  color: var(--ink-2);
  max-width: 44em;
  margin-top: 32px;
}
.body-lg { font-size: 18px; color: var(--ink-2); }
.body-lg + .body-lg { margin-top: 16px; }

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  background: var(--ink); color: var(--bg);
  font-family: var(--sans); font-weight: 600; font-size: 15px; letter-spacing: 0.01em;
  padding: 16px 26px;
  text-decoration: none;
  border: 1.5px solid var(--ink);
  transition: background-color .2s ease, color .2s ease;
}
.btn:hover { background: transparent; color: var(--ink); }
.btn-small { padding: 10px 18px; font-size: 14px; }
.btn-block { width: 100%; }

.link-arrow {
  font-weight: 600; font-size: 15px; text-decoration: none;
  border-bottom: 1.5px solid currentColor; padding-bottom: 2px;
}
.link-arrow::after { content: " \2193"; }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: var(--bg);
  border-bottom: 1px solid transparent;
  transition: border-color .2s ease;
}
.site-header.is-scrolled { border-bottom-color: var(--rule-soft); }
.header-inner { display: flex; align-items: center; gap: 32px; height: 72px; }

.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; color: var(--ink); }
.brand-mark { width: 30px; height: 30px; }
.brand-word { font-weight: 600; font-size: 17px; letter-spacing: 0.32em; text-transform: uppercase; }

.nav { display: flex; gap: 28px; margin-left: auto; }
.nav a { text-decoration: none; font-size: 14px; font-weight: 500; color: var(--ink-2); }
.nav a:hover { color: var(--ink); text-decoration: underline; text-underline-offset: 4px; }

@media (max-width: 820px) {
  .nav { display: none; }
  .header-inner .btn-small { margin-left: auto; }
}
@media (max-width: 380px) {
  .brand-word { letter-spacing: 0.2em; font-size: 15px; }
}

/* ---------- Hero ---------- */
.hero { padding: clamp(56px, 10vw, 120px) 0 clamp(56px, 8vw, 96px); }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 20px 32px; margin-top: 40px; }

.hero-facts {
  display: grid; grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(56px, 8vw, 88px);
  border-top: 1.5px solid var(--rule);
}
.hero-facts li { padding: 20px 20px 0 0; display: flex; align-items: baseline; gap: 14px; }
.fact-num { font-family: var(--serif); font-size: 48px; line-height: 1; }
.fact-label { font-size: 14px; color: var(--ink-2); line-height: 1.35; }
@media (max-width: 640px) {
  .hero-facts { grid-template-columns: 1fr; }
  .hero-facts li { padding: 16px 0; border-bottom: 1px solid var(--rule-soft); }
}

/* ---------- Sections ---------- */
.section { padding: clamp(64px, 9vw, 112px) 0; }
.rule-top > .wrap { position: relative; padding-top: clamp(40px, 5vw, 56px); }
.rule-top > .wrap::before {
  content: ""; position: absolute; top: 0; left: var(--gutter); right: var(--gutter);
  border-top: 1.5px solid var(--rule);
}
.rule-top { padding-top: 0; }
.section-head { margin-bottom: clamp(36px, 5vw, 56px); }
.band { background: var(--bg-alt); }

.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(32px, 6vw, 80px); }
@media (max-width: 760px) { .grid-2 { grid-template-columns: 1fr; } }

.split { display: grid; grid-template-columns: 1fr 2fr; gap: clamp(16px, 6vw, 80px); align-items: baseline; }
.problem-text { font-family: var(--serif); font-size: clamp(26px, 3.2vw, 38px); line-height: 1.2; max-width: 30ch; }
@media (max-width: 860px) { .split { grid-template-columns: 1fr; } }

/* ---------- Weeks ---------- */
.weeks { display: grid; grid-template-columns: repeat(4, 1fr); gap: 28px; counter-reset: none; }
.week { border-top: 1.5px solid var(--rule); padding-top: 18px; }
.week-num { display: block; font-family: var(--serif); font-size: 44px; line-height: 1; margin-bottom: 14px; }
.week h3 { font-size: 17px; font-weight: 700; margin-bottom: 10px; }
.week p { font-size: 15px; color: var(--ink-2); }
.ticks { margin-top: 18px; border-top: 1px solid var(--rule-soft); }
.ticks li { font-size: 14px; padding: 8px 0; border-bottom: 1px solid var(--rule-soft); }
.ticks li::before { content: "\2014\00a0"; color: var(--muted); }
@media (max-width: 980px) { .weeks { grid-template-columns: repeat(2, 1fr); row-gap: 48px; } }
@media (max-width: 560px) { .weeks { grid-template-columns: 1fr; } }

/* ---------- Compare ---------- */
.compare { border-top: 1.5px solid var(--rule); }
.compare-row {
  display: grid; grid-template-columns: 1.1fr 1fr 1fr 1.2fr;
  gap: 24px; padding: 18px 0;
  border-bottom: 1px solid var(--rule-soft);
  font-size: 15px; color: var(--ink-2);
}
.compare-row [role="rowheader"] { font-weight: 600; color: var(--ink); }
.compare-head { font-size: 12px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase; color: var(--ink); }
.compare .us { color: var(--ink); font-weight: 600; }
.compare-head .us { text-decoration: underline; text-underline-offset: 6px; text-decoration-thickness: 1.5px; }
@media (max-width: 760px) {
  .compare-head { display: none; }
  .compare-row { grid-template-columns: 1fr; gap: 6px; padding: 20px 0; }
  .compare-row [role="cell"]::before {
    display: block; font-size: 11px; font-weight: 700; letter-spacing: 0.16em;
    text-transform: uppercase; color: var(--muted);
  }
  .compare-row [role="cell"]:nth-child(2)::before { content: "Lead-gen agency"; }
  .compare-row [role="cell"]:nth-child(3)::before { content: "Hire an SDR first"; }
  .compare-row [role="cell"]:nth-child(4)::before { content: "Altiora"; color: var(--ink); }
  .compare-row [role="rowheader"] { font-family: var(--serif); font-size: 26px; font-weight: 400; }
}

/* ---------- Fit ---------- */
.fit-title { font-family: var(--serif); font-weight: 400; font-size: 30px; margin-bottom: 12px; }
.list li { padding: 14px 0 14px 28px; border-bottom: 1px solid var(--rule-soft); position: relative; color: var(--ink-2); }
.list li::before { content: "+"; position: absolute; left: 0; top: 13px; font-weight: 600; color: var(--ink); }
.list-muted li::before { content: "\2013"; color: var(--muted); }

.signals { display: grid; grid-template-columns: repeat(auto-fit, minmax(176px, 1fr)); gap: 0 28px; }
.signals li { border-top: 1.5px solid var(--rule); padding: 14px 0 20px; font-size: 15px; color: var(--ink-2); }
.signals strong { display: block; color: var(--ink); font-weight: 700; margin-bottom: 4px; }

/* ---------- Why + price ---------- */
.why { display: grid; grid-template-columns: 1.5fr 1fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
.signature { margin-top: 28px; font-size: 15px; }
.price-card { border: 1.5px solid var(--rule); padding: 32px; }
.price-tier { font-size: 14px; font-weight: 600; color: var(--ink-2); margin: -8px 0 10px; }
.price { font-family: var(--serif); font-size: clamp(48px, 6vw, 64px); line-height: 1; margin-bottom: 20px; }
.price-list { margin-bottom: 28px; }
.price-list li { font-size: 15px; color: var(--ink-2); padding: 8px 0; border-top: 1px solid var(--rule-soft); }
@media (max-width: 860px) { .why { grid-template-columns: 1fr; } }

/* ---------- FAQ ---------- */
.faq-wrap { display: grid; grid-template-columns: 1fr 2fr; gap: clamp(32px, 6vw, 80px); align-items: start; }
@media (max-width: 860px) { .faq-wrap { grid-template-columns: 1fr; } }
.faq { border-top: 1.5px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule-soft); }
.faq summary {
  list-style: none; cursor: pointer;
  display: flex; justify-content: space-between; align-items: center; gap: 24px;
  padding: 20px 0; font-weight: 600; font-size: 17px;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-family: var(--serif); font-size: 32px; line-height: 1; font-weight: 400; transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding: 0 0 24px; color: var(--ink-2); max-width: 40em; }

/* ---------- Booking ---------- */
.book { background: var(--ink); color: var(--bg); padding: clamp(64px, 9vw, 112px) 0; }
.book-head { display: flex; flex-wrap: wrap; align-items: end; justify-content: space-between; gap: 16px 40px; margin-bottom: 40px; }
.book-head p { color: #c9c2b8; font-size: 15px; max-width: 32em; }
.book-head a { color: var(--bg); }
.calendly-frame { background: #fff; }
.calendly-frame iframe { width: 100%; height: 720px; border: 0; }
@media (max-width: 760px) { .calendly-frame iframe { height: 1040px; } }

/* ---------- Footer ---------- */
.site-footer { padding: 40px 0 48px; }
.footer-inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 32px; }
.footer-meta { font-size: 14px; color: var(--ink-2); }
.footer-meta a { text-decoration: none; }
.footer-meta a:hover { text-decoration: underline; }

/* ---------- 404 ---------- */
.notfound { min-height: 70vh; display: flex; align-items: center; }
.notfound .lede { margin-bottom: 40px; }